I led a full-scale rebrand and redesign for PatientNow—new logo, fonts, colors, and a refreshed visual identity applied across web and marketing. The system is anchored by a spiral mark I designed as a modern interpretation of the golden ratio. It nods to the beauty of nature—and by extension, the kind of natural results PatientNow’s customers seek. That simple, memorable form became the organizing idea for layout, motion, and graphic elements.
Beyond the site, I created a robust set of advertising, collateral, and social templates to help the team communicate consistently. Because PatientNow sits within a family of products, I also developed sub-brand treatments—covering plan tiers like Essentials and Pro, and related products such as RxPhoto and EnvisionNow—so each offering reads as part of the same system without losing its own signal.
To ensure a seamless rollot, I worked with the product team to redesign and implement login pages across the product suite, carrying the new visual language from marketing into the app. I also produced a comprehensive brand guide that explains the strategy behind the identity and gives sales and marketing practical tools—usage rules, examples, and ready-to-ship assets—so anyone at PatientNow can apply the system with confidence.
From identity to interface
My brief focused on redesigning the high-traffic website pages so the team could scale quickly: the homepage, feature pages, and pricing/packages. Each template balances clear product storytelling with human proof—bringing the brand to life while making it easier for prospects to understand what PatientNow does at a glance.