A creative and technical partner for teams that ship.

I run Made Ahead, where I work directly with venture-backed startups and SaaS teams who need senior creative without the agency overhead.

My background spans nearly a decade at Xero as a designer across brand, campaigns, and events at scale, and six years independent working embedded with founders and marketing leads. I work at the strategic level and stay through production. That means one person who can shape the brief, design the system, and build the site.

Brand identity and web are my focus. I keep the roster small by design. Fewer clients. More care.

My experience

Designer Independent

January 2019 — Present

Senior Designer at Xero

April 2013 — November 2022

Studying Bachelor of Design at Massey University

January 2013 — November 2016

Trusted by teams at

I’m an independent designer with over a decade of experience. My practice explores the intersection of creativity, technology, and design. I’ve worked with teams at Xero, A2X, Artis Ventures, and more crafting beautiful and effective design solutions.

Today, I dedicate my time to projects focused on brand design, websites, and motion graphics. Through these projects, I aim to evoke emotion from customers, leaving a lasting impact on the brands I work with.

By way of New Zealand, I'm currently based in San Francisco, California. Outside of my work I enjoy traveling, cycling, and seeing how many hours per day I can fill with music (there are never enough!).

If you’re interested in what we could create together, get in touch with me here.