Charging ahead: a ground-up website with quote-to-checkout commerce

Evnex brought me in to design and launch a completely new website and integrated Shopify store from scratch. I established a fresh visual system—color, type, layout—and art-directed a dedicated photoshoot to create assets that fit the direction. I led design end-to-end and partnered with developers to implement the full build. We also introduced a multi-step instant-quote flow (created with the sales team) so customers can price charger + installation and move straight to purchase with confidence.

Four examples showing PatientNow sub-brands and 'family' products

A component system that scales

Because the site was rebuilt from the ground up, I designed a cohesive component library to keep everything consistent and fast to extend—buttons, type scales, color usage, cards, tables, and interactive states. Together these elements created a unique visual style for the Evnex website.

Helping customers choose with confidence

Compatibility and comparison were core to conversion for Evnex. I designed a compatibility directory where customers select their car brand and land on a focused template explaining how it works with Evnex chargers. For those customers wanting a more in-depth look, a detailed comparison page lets them scroll through specs across each model so they can pick the right charger without second-guessing.

A laptop showing the PatientNow product login screen

From estimate to order in one flow

Previously, installation pricing relied on a Typeform and manual follow-ups. I designed a fully custom, on-site quoting flow that maps a comprehensive decision tree into a clean, step-by-step experience—returning a precise estimate and enabling instant ordering. Since many users start on mobile, I optimized the flow for a split-screen pattern that stacks elegantly on small screens, keeping context and progress crystal clear.

A consistent product experience, end to end

We rebuilt product pages to better tell the story—clear specs, lifestyle imagery, and direct links into the instant quote form. I also designed a custom storefront powered by Shopify that felt like an integrated part of the website. From any product page, customers can jump into an installation quote or purchase a charger outright—two paths, one visual language.