Founded in 2006, Xero now has 3.95 million global subscribers
Market leader in cloud accounting across New Zealand, Australia and the United Kingdom
Over $800m annual operating revenue (as of 2023)
Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa
During my time at Xero, I was the lead designer on several marketing campaigns. Campaigns were often tied to the key 'switch' sales season, and each campaign gave the creative team an opportunity to showcase our customers and generate exciting new visuals to help engage potential customers on the benefits of Xero.
For this campaign, I was the lead designer and art director on set alongside creative director Christine Pageau who led the photoshoots.
To supplement the more product-focused ads, I also created a series of lifestyle placements that were sized specifically for the Instagram/Facebook stories format. These ads highlighted the processes inside our customers’ businesses and linked through to more in-depth stories about what they do, which worked well as a more soft-sell approach.
Showcasing the key benefits of using Xero
After capturing our customers in their best light, the process of selecting photos and creating our advertising assets began. We worked with still photos, as well as short social-friendly videos.
To put a spotlight on the product, I developed eye-catching animated illustrations that were based on actual features and screens. Together these elements created visually beautiful and informative ads that adapted well across many different ad placements and networks.